integrative medicine amarillo, regenerative medicine amarillo, texas

Integrative & Regenerative Medicine  - An Emerging & Revolutionary Approach

The nation's largest medical organizations recommend a multi-pronged treatment


Creek Stone Integrated Medical has quickly become an emerging leader in the health community of Amarillo, TX.  Creek Stone fuses the disciplines of Family Medicine, Natural Medicine, Manual Medicine, and Pharmacology for true evidence-based, patient-centered care by offering medical services like Platelet-Rich Plasma, hormone balancing pellets, IV Therapy, chiropractic care by a Board Certified Orthopedic chiropractor, classic and medical massage, acupuncture, physical therapy type targeted exercise, spinal decompression, and so much more. All in one place. 

Before we get too far, what does evidence-based, patient-centered care mean exactly? 

1. Evidence-based means we base our daily patient care procedures on what the research suggests, what our experience has taught us over 23+ years, and what kind of treatments our patients prefer. Those three make up the cornerstone of evidence-based care. 

2. Patient-centered means that we only propose treatment based on what has the most potential to be beneficial to the patient rather than performing services that only serve to help the clinic make money. Nothing is performed if it will not benefit the patient or is not the best choice for our patient's specific conditions. 

What really sets us apart is that we are not just a medical clinic. We're not just exercise and physical therapy-type treatment. We're also not just chiropractic with a chiropractor that specializes in orthopedics. We are all of that and much much more. 

With all of the best parts of medicine and alternative medicine integrated, let's cover the defining principles of what Integrative Medicine is. 

The Defining Principles of Integrative Medicine

  1. Patient AND practitioners are partners in the healing process. The days of the doctor being the boss and the patients being passive participants in their healthcare journey are long gone. This is again the concept of being patient-centered. The patient's preference is 1/3 of evidence-based practice. 
  2. All factors that influence health, wellness, and disease are taken into consideration, including mind, spirit, and community, as well as the body. Based on recommendations made by the American College of Physicians, here at Creek Stone Integrated Medical, it is common for us to make recommendations for treatment that include hands-on, manual therapy, exercise, pharmacological and medical intervention, as well as learning about the cognitive aspect of the pain experience. 
  3. Appropriate use of both conventional and alternative methods to help the body heal itself. This is the most intriguing part of an integrated practice. We have the luxury, and our patients have the convenience, of having the best of both worlds. Having your cake and eating it too. The patient wins when we can gently manipulate the body and increase function, then prescribe exercises that can help the patient self-manage at home, and then have our nurse practitioner perform trigger point injections at the most painful spots. Our patients then have the benefit of being able to get a massage followed by acupuncture should they choose to do so. It is incredibly powerful when all providers are in the same space, working together. 
  4. Effective interventions that are natural and less invasive should be used whenever possible. This is the idea that alternative medicine is based around. Effective, non-invasive, and natural when possible. Chiropractic, massage, acupuncture, physical therapy, and exercise are all interventions based on this concept. 
  5. Integrative medicine neither rejects conventional medicine nor accepts alternative therapies uncritically. Again, here at Creek Stone Integrated Medical clinic in Amarillo, TX, we are evidence-based on both sides of the coin. We get our research literature from only the most respected research journals in the world including the Journal of the American Medical Association, The Lancet Medical Journal, SPINE Journal, Pain Medicine, and the Journal of Manipulative and Physiological Therapeutics to name a few. 
  6. Good medicine is based on good science. It is inquiry-driven and open to new paradigms. Our knowledge-based is consistently updated and upgraded just about every single week. Therefore, our thinking, our approach, and our treatment recommendations should do the same. 
  7. Alongside the concept of treatment, the broader concepts of health promotion and the prevention of illness are paramount. We prevent illness and prolong good health by educating patients on proper diet, exercise and activity, biomechanics, and how to navigate life in a healthy way as we age. This is wellness. This is preventative care. This is the way of the future rather than attempting to treat illness after it's upon us. 
  8. Practitioners of integrative medicine should exemplify its principles and commit themselves to self-exploration and self-development. For me personally, I feel strongly I fulfill this principle by getting my first Fellowship training in Neuromusculoskeletal Medicine and Orthopedics in 2019 and getting my second Fellowship Board Certification in Forensics in 2021. Self-development is key to staying on top of the newest information and the most current thinking on how best to help patients out of pain. 
  9. Services provided are based on individualized care and not a cookie-cutter, algorithmic approach nor a walk-in, walk-out clinic. This can be best summed up by saying that everyone is different. Every injury is different. Everyone heals differently. Therefore, not one approach is appropriate for everyone. Every patient has a different 'pain code' and sometimes it takes a little bit of time and trial and error to determine their code. 

These are the nine principles of Integrative Medicine and they are well-represented right here at Creek Stone Integrated Medical. We welcome you to come see us and learn more about what we do and how we can help you and the people of the Texas Panhandle. We truly feel that we have something special here. 

Call us at 806-355-3000 and let's get you and your family feeling better. 



Dr. Jeff Williams, DC, FIANM is double Board Certified as a Fellow in Neuromusculoskeletal Medicine and Orthopedics as well as a Fellow in Chiropractic Forensics, and chiropractor in Amarillo, TX. As an Amarillo chiropractor, Dr. Williams treats chronic pain, disc pain, low back pain, neck pain, whiplash injuries, and more. Dr. Williams is also the host of The Chiropractic Forward Podcast ( Through the podcast, Dr. Williams teaches fellow chiropractors and advocates weekly for evidence-based, patient-centered practice through current and relevant research. If you have any questions for Dr. Williams, feel free to email at [email protected] Learn more about Dr. Williams and his practice at

Dr. Williams was voted Best Chiropractor In Amarillo in the Best of Amarillo 2020. Dr. Williams's full-time Amarillo chiropractic practice is Creek Stone Integrated Care at 3501 SW 45th St., Ste. T, Amarillo, TX 79109. If you are searching for a chiropractor near me, Dr. Williams is your Amarillo Chiropractor.  


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Jeff Williams, DC, FIANM

Jeff Williams, DC, FIANM


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