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What is a Chiropractic Orthopedist and Why Is Dr. Williams Doing It?


what is a Chiropractic Orthopedist

Let us start by making a comparison with the medical world. Many MDs that graduate prefer to be general practitioners and take care of people for anything and everything. What they do not have specialized knowledge in, they refer to other MDs possessing that particular specialization the patient’s condition requires.


This brings us to the term ‘specialization’. Specialization is what happens when an MD decides to go into different fields such as Neurology, Pediatrics, OBGYN, etc… They specialize. They don’t see patients for anything and everything. They are focused on their one little corner of healthcare and they rock it out within that specific specialization.

We can relate this to the chiropractic profession too. Some, in fact most, chiropractors get out of school and keep their heads down and just work all their lives and try to build a business and build a practice the best they can. Some chiropractors are amazing at building their practices while some, unfortunately, are not.

This is sometimes reflective of their lack of skill and knowledge. Sometimes it may be a lack of business acumen. Sometimes it’s just simply bad luck all around.

For the chiropractic profession overall, there has not traditionally been a significant amount of specialization over the years. However, that is slowly starting to change.

With different changes in the healthcare world, including the American College of Physicians now recommending chiropractic for low back pain, chiropractors are starting to move into more integrated treatment systems. With this opportunity comes a need for more specialization in the profession.

Over the last 5-10 years, it has become more and more common for doctors of chiropractic to specialize in pediatrics, nutrition, neurology, sports, rehabilitation, and orthopedics.

Dr. Jeff Williams here at Creek Stone Integrated Care has been working toward what is called a Diplomate in American Chiropractic Orthopedists (DACO). The DACO consists of 300 hours of education. That is 50 hours live and 250 hours online before finally taking and passing a big test to make sure the doctor is worthy of the title of DACO.

What exactly does a DACO provide a chiropractor as far as knowledge goes?

According to the website for the American Chiropractic Orthopedists, it is as follows:

“Board certified chiropractic orthopedists are doctors of chiropractic who have completed extensive postdoctoral education in non-surgical orthopedics, and have passed rigorous specialty Board examinations leading to Diplomate status as a chiropractic orthopedist. Less than 2% of chiropractic physicians attain this status.

To become Board certified, the chiropractic orthopedic specialist is required to demonstrate advanced proficiency in the evaluation and non-operative management of a broad range of injuries, conditions and disorders of the neuromusculoskeletal system with particular emphasis on the spine and extremities.”

The DACO course is current with evidence and research. Everything as far as testing, evaluation, and treatment is current with research. Going to a DACO means you have received one of the best evaluations a person can get because DACO are HIGHLY knowledgeable in the neuromusculoskeletal system, how it works, what makes it not work, etc..

Let us take neck pain for example. Many general chiropractors will simply do a couple of tests to make sure it’s safe and then adjust. Don’t get us wrong: many chiropractors are MUCH more thorough than that but some simply are not.

A DACO though, they know that chronic neck pain may not just lie in the joints of the neck but that proprioception from the upper part of the neck, from the eyes, and from the vestibular system could be contributing to altered function of the movement of the joints in the neck, contributing to the ongoing pain.

The proper exercises, many times, can help with this sort of malfunction but, a chiropractor that is not a DACO will most likely miss conditions such as this.

We can go on and on with different conditions but experience and education truly set professionals apart in all fields of business or healthcare.

Dr. Williams is about halfway to his DACO and already gets to use the latest knowledge and techniques on a daily basis.

If we can help you, call us at 806-355-3000 and let us set you up for an evaluation and come see the difference.

Creek Stone Integrated Care
Jeff Williams, DC

I’ve Suffered a Startling Whiplash Injury In Amarillo. What Are Some Promising Next Steps?


car wreck injury chiropractic in Amarillo, TX

Let’s start with why getting struck in a car wreck could be called whiplash injury in the first place. It comes from the idea of what happens with a common bullwhip. Many people have probably played with one at one time or another when they were a kid.

Basically, when a person first starts a whipping motion for a bullwhip, it begins with transferring energy from the arm motion into the handle of the whip. The energy then proceeds to transfer through the length of the whip and then out through the end.

Of course, the forces endured in a car wreck are much different, but one can see how the two concepts can be related. A force is introduced into our vehicle. The energy starts at our low back or waist and travels up into our head and neck.

Depending on where our headrest is situated, and a whole lot of other factors, it can be a severe event.

Some of the factors that can set you up for serious whiplash injury are:

  • Being a female. Females get hurt worse in car wrecks typically.
  • Not only being a female but being a small female under 130 pounds. These women typically have a worse time with whiplash injuries for sure.
  • If you have hurt your neck previously, your whiplash injury is likely to be worse overall.
  • If your headrest is set too low and your head is positioned well above it. This allows for more movement of the head when snapping backward. That is not a good set up.
  • Rear impacts are typically much worse for whiplash injuries.
  • Having your head turned when getting hit from behind. That is not a good deal.
  • If you were not expecting the wreck and did not have time to brace yourself, the whiplash injury will be more severe.
  • Getting hit by a larger vehicle can also make that whiplash injury worse.

While there are other factors determining whether or not you’ll be miserable after a wreck, these are some of the highlights.

There’s always the question of what to do after a car wreck. Especially when you start to realize you may be having symptoms of a whiplash injury. Not only does your neck hurt and feel weak, now you are starting to feel sore in your upper back and may even be having some concussion symptoms and having a hard time sleeping.

It’s reasonable to question what to do next. That is the reason for this article. We want to let you know that we can help you figure it out. We are a healthcare facility and are uniquely situated to help patients after their car wreck and whiplash injuries.

The first reason is that Dr. Jeff Williams has an Advanced Certification in Whiplash Biomechanics and Traumatology through the SPINE center in San Diego, CA. He has attended countless educational hours for whiplash injuries and the treatment of them.

The next reason is that we have been working with attorneys and insurance companies to help our patients achieve an optimal result for roughly 11 years as of the writing of this article. When it comes to whiplash injuries and the various coverage types available to patients, trust us; experience matters.

Another great reason we can help you is that Dr. Jeff Williams was recognized as an expert in Whiplash in District Court and has proven to be an effective witness when called on to provide expert testimonial.

Yet another great reason is that Dr. Williams soon will be the only chiropractor in the entire Texas Panhandle designated as a Diplomate of American Chiropractic Orthopedists (DACO). That means there is no better place to have your non-complicated neuromusculoskeletal injuries evaluated. Only a DACO can fully assess and communicate injuries like those sustained from car wrecks.

The last and best reason to be treated here at Creek Stone BEFORE getting lawyers or doing anything extra is that we are all about our patients and our car wreck patients typically pay nothing to be treated. There is usually more than enough insurance coverage in car wreck cases that patients rarely, if ever, incur any costs personally.

If you have been in a car wreck in Amarillo or the surrounding area, get treated at the ER first if it’s an emergency. Then, call us here at Creek Stone Integrated Care at 806-355-3000 and let us help you on your path to healing.

Creek Stone Integrated Care
Jeff Williams, DC

Back Alignment


back pain and back alignment

Have you ever heard the term back alignment used when talking about visiting a chiropractor?

What does the term mean exactly?

It could mean that there are a bunch of bones stacked up like a Jenga game and that the chiropractor lines them all up perfectly straight so that everything works perfectly. If that is your picture of what back alignment means, then keep reading.

On the other hand, it could be an outdated term to describe how chiropractors once used (and some still do) to market their practices. This discussion gets into a little of a difference in some chiropractors but it’s an important distinction and an important discussion to have from time to time.

Some chiropractors have a more philosophical way of practicing that dates back to the turn of the century and the early 1900’s and to the “founders” of the chiropractic profession. Others chiropractors prefer to refer to themselves as evidence-based chiropractors due to the fact that they are using research papers, protocols, and guidelines to steer their way of practicing.

Here at Creek Stone Integrated Care, our doctors are evidence-based. In fact, Dr. Jeff Williams hosts a weekly podcast called the Chiropractic Forward Podcast discussing relevant research papers that are coming out literally every month.

“Back alignment” is a term commonly used by the more philosophical chiropractors in the profession. “Back alignment” is rooted in the word “subluxation.” Subluxation is the term vitalistic, philosophical chiropractors use as a reason many maladies throughout the body. However, if you look up the word in a medical dictionary, it will basically mean something less than a dislocation. For instance, when an orthopedic surgeon uses the term, they mean to describe a near dislocation that injured the joint but did not in fact fully dislocate.

Essentially, the more philosophical chiropractors say a subluxation is a bone that is out of place in the spine and this malposition puts undue pressure on the nerves exiting in that region. In addition, once the bone is repositioned by a chiropractor, the nerves will be able to function better thus the body functions better overall. Basically, if the back is aligned, everything works better.

The more evidence-based chiropractors reason that profession learn more and more as the years go by. As new techniques emerge, more research is realized leading to new studies and new techniques and on and on. The profession improves in effectiveness as the techniques and knowledge base expands and will then continually improve through the years.

This has happened with the chiropractic profession just like it has happened with the medical field. The medical doctors used to make a common practice of drilling holes in people’s heads, bloodletting, and leeches. Ugh.

Just like our medical counterparts, chiropractors now know so much more than the “founders” of the profession knew back in the early 1900’s.

While we have mountains of research for chiropractic care’s effectiveness in treating neck pain, back pain, headaches, and joint pain, there is no good evidence so far that supports using the term “back alignment” in the year 2018.

Of course, if you ask a vitalistic, unorthodox, and philosophical chiropractor, you will get a vastly different opinion. But, if we are paying attention to research, the literature suggests the vitalistic, philosophical chiropractors only make up approximately 20% of the profession.

The vast majority of doctors in this great profession follow more current research and guidelines and run their practices accordingly.

The more important concept to understand when it comes to going to a chiropractor, rather than “back alignment,” is that chiropractors primarily treat joint dysfunction. The technical term in the research literature is spinal manipulative therapy. One can find mountains of support in the literature for chiropractors treating joint dysfunction and movement dysfunctions.

When a person is moving better, everything is working better.

Think about it this way: spinal pain is primarily related to movement dysfunction and it makes perfect sense that movement disorders respond better to movement-related treatments (chiropractic, exercise/rehab, yoga, etc.) rather than chemical treatments such as pain pills, anti-inflammatories, injections, etc..

It is my hope that we can move beyond the term “back alignment” or coming in to get your back aligned. Instead, it is my hope that visits to the chiropractor are framed more and more in terms of correcting movement disorders or movement dysfunctions.

Call us at 355-3000 and let us help here at Creek Stone where we are uniquely equipped to give you solid, responsible recommendations and treat you with current technology focused on your complaint.

Creek Stone Integrated Care
Jeff Williams, DC

Discover Free, Powerful Information To Guide You On Cervical Manipulation


cervical manipulation amarillo tx

We want to get right to the point on cervical manipulation and address the elephant in the room. People come into Doctors of Chiropractic all of the time scared to death of having their neck adjusted. Why exactly is that?

I have a couple of theories.

  1. They have seen far too many Chuck Norris/Rambo/Jackie Chan movies where they had no guns or knives on hand so the only way to do away with a foe was to take their head from behind and twist their neck until you heard an awful cracking noise quickly followed by the victim dropping immediately to the ground dead. On behalf of all chiropractors around the world, I’d like to ask that the movie industry not do this ever again, please. Thank you.

  2. They were told by their uncle’s cousin’s best friend’s barber that going to the chiropractor is dangerous.

  3. Worst of all, a healthcare professional told them that going to a chiropractor was dangerous but, “Here, take this pill and you should feel better in no time.” Or how about this one: “We’ll just inject this stuff into you that eats the bones up and only helps about 25% of the time, but it’ll be great.”

Let me first say that the human body, in may aspects, is put together very stoutly and when it comes to a chiropractor manipulating joints, they have to be particularly incompetent or really trying to hurt someone to actually do some serious damage.

Of course there are oddities and doctors should be doing their due diligence before performing any procedure to assess for safety but, assuming the condition is non-complicated, chiropractic spinal manipulation is primarily exceedingly safe.

Here are some simple quick fun facts:

  • The odds of being struck and killed by lightning is 1 in 174,426 according to the National Safety Council.
  • The odds of being told to “Come on down,” on The Price Is Right is 1 in 36!
  • The odds of being born with 11 fingers or toes is 1 in 500.
  • The odds of dying from a firearms assault is 1 in 113.
  • How about this one: the odds of winning an Oscar are 1 in 11,500.

Now that you know these little tidbits, consider this: the RAND Institute estimates that some sort of adverse event that is the direct result of a cervical manipulation happens in about 1 out of every 1-2 million adjustments.

Feeling better yet? You should. What I’m demonstrating here is that there is very little (to zero) risk in going to the chiropractor.

Everyone has heard of malpractice insurance. Most higher level healthcare practitioners have to carry this insurance because we’re all human. When assessing how much malpractice is going to cost for different professionals, you can certainly count on the insurance companies knowing their numbers.

Knowing this fact, ask yourself the following question, “If there were big risks in going to a chiropractor, why does their malpractice insurance cost 1/10th that of the medical doctors?”

Because the risk is so incredibly low. That is exactly why it is so low for Doctors of Chiropractic to carry malpractice insurance.

I would say another reason is that Doctors of Chiropractic are so highly trained.

Chiropractors have the EXACT SAME basic science courses as medical doctors have and are much more adept at reading x-rays than their medical colleagues. Here are some of the classes chiropractors take:

  • Neurology
  • Biochemistry
  • Cell Biology
  • Histology
  • Gross Anatomy (dissection of human cadavers)
  • Microbiology
  • Systemic Anatomy
  • Physiology
  • Bone Pathology
  • Pathology
  • Differential Diagnosis
  • Nutrition
  • Embryology, etc…

If you ever perceived Chiropractors as having attended a weekend course or a 6 month course, you have some homework to do. Doctors of Chiropractic go to school for a total of 8 years. They can get out in maybe 7 years if they are fast-tracking it.

Doctors of Chiropractic also must pass 4 parts to the National Board exams and they are NOT easy, folks. Allowing chiropractors to make a living doing, among other things, cervical manipulation is no joke to a chiropractor nor to their licensing boards.

Here in Texas, chiropractors are accountable to our state licensing board and be sure that if a chiropractor has a history of injuring patients, they likely no longer have their license to practice.

What reasons would a chiropractor recommend using cervical manipulation?

The first reason would be simple, non-complicated neck pain. Many people just wake up one day with neck pain that simply will not go away. Some people have been involved in car wrecks and can’t quite get back to normal. There are lots of reasons for neck pain and people around America are turning to chiropractors for help in alleviating it.

Another reason for cervical manipulation would be headaches. Cervicogenic headaches respond VERY WELL to cervical manipulation. In fact, you’d be amazed at some of the recoveries we’ve seen here in our practice. Many of the recoveries have been from life-long, life-altering migraines.

The reasons for cervical manipulation are varied but the effectiveness is consistent. Below we have picked out some excellent quotes from high-level research that has been performed on cervical manipulation effectiveness:

  • “Subacute/chronic patients treated with SMT (spinal manipulative therapy) were significantly more likely to report relevant “improvement” compared with CNRI (CERVICAL NERVE ROOT INJECTION) patients(Peterson CK 2016).”
  • “Manual therapy (spinal mobilization) is more effective and less costly for treating neck pain than physiotherapy or care by a general practitioner.”(Korthals-de Bos IB 2003)
  • “Moderate quality evidence supports this treatment combination (cervical manual therapy combined with exercise) for pain reduction and improved quality of life over manual therapy alone for chronic neck pain; and suggests greater short-term pain reduction when compared to traditional care for acute whiplash(Miller J 2010)”
  • “Our best evidence synthesis suggests that therapies involving manual therapy and exercise are more effective than alternative strategies for patients with neck pain(Hurwitz EL 2008)”
  • “There was moderate level evidence to support the immediate effectiveness of cervical spine manipulation in treating people with cervical radiculopathy(Zhu L 2015)”
  • “In short, manual therapy techniques and manipulation applied to the suboccipital region for four weeks or more showed great improvement and in effectiveness for several aspects that measure the quality of life of a patient having suffered from tension type headaches(Espi-Lopez G 2016)”
  • “Six to eight sessions of upper cervical and upper thoracic manipulation were shown to be more effective than mobilization and exercise in patients with cervicogenic headache, and the effects were maintained at 3 months(Dunning J 2016)”
  • “Chiropractic is effective in acute, subacute, and chronic low back pain, migraines and headaches originating from the neck, for the treatment of some forms of dizziness, extremity and joint issues, as well as mid back and acute and subacute neck pain(Bronfort G 2010).”

If you still have questions regarding cervical manipulation, please feel free to call us at Creek Stone Integrated Care at 806-355-3000 or visit our website at

You may also enjoy a different, more thorough article I authored on this topic at:


  • Bronfort G (2010). “Effectiveness of manual therapies: The UK evidence report.” Chiropr Osteopat 18(3).
  • Dunning J (2016). “Upper cervical and upper thoracic manipulation versus mobilization and exercise in patients with cervicogenic headache: a multi-center randomized clinical trial.” BMC Musculoskeletal Disorders 16(64).
  • Espi-Lopez G, e. a. (2016). “Do manual therapy techniques have a positive effect on quality of life in people with tension-type headache? A randomized controlled trial.” Eur J Phys Rehabil Med 13(1): 4-13.
  • Hurwitz EL, e. a. (2008). “Treatment of neck pain: noninvasive interventions: results of the Bone and Joint Decade 2000-2010 Task Force on Neck Pain and Its Associated Disorders.” Spine 33(4 Suppl): S123-152.
  • Korthals-de Bos IB (2003). “Cost effectiveness of physiotherapy, manual therapy, and general practitioner care for neck pain: economic evaluation alongside a randomised controlled trial.” British Medical Journal 326(7395): 911.
  • Miller J (2010). “Manual therapy and exercise for neck pain: a systematic review.” Man Ther 15(4): 334-354.
  • Peterson CK (2016). “Symptomatic, Magnetic Resonance Imaging-Confirmed Cervical Disk Herniation Patients: A Comparative-Effectiveness Prospective Observational Study of 2 Age- and Sex-Matched Cohorts Treated With Either Imaging-Guided Indirect Cervical Nerve Root Injections or Spinal Manipulative Therapy.” J Manipulative Physiol Ther 39(3): 210-217.
  • Zhu L (2015). “Does cervical spine manipulation reduce pain in people with degenerative cervical radiculopathy? A systematic review of the evidence, and a meta-analysis.” Clin Rehabil.

  • New Information on Chiropractic Manipulation


    Chiropractic Manipulation amarillo texas

    We’re going to talk about Chiropractic Manipulation. It’s easy for us to say but, for us, chiropractic manipulation is a no-brainer. We see it every single day. We see chiropractic manipulation take someone from severe pain and and help transition that person into having a life again.

    We all know that pain can change a person. While pain is certainly a difficult thing and a difficult concept to deal with, we have seen chiropractic manipulation make all the difference in the world and really be a significant part of decreasing our patients’ level of pain. Not only that, but we’ve seen chiropractic manipulation help us increase a person’s enjoyment of life and increase their ability to go through their normal activities of daily living.

    It’s stunning if given the chance through consistency.

    A brand new report recently came out from the Annual Gallup-Palmer Report. These reports have given our profession a lot of VERY useful information over the most recent few years concerning chiropractic care, chiropractic manipulation, and how the public uses us.

    Some of the insights gathered from the report this year are as follows:

    • For neck or back pain care, 8 out of 10 adults in the US (80%) prefer to see a healthcare professional who is an expert in spine-related conditions instead of a general medical professional who treats a variety of conditions (15%). This makes sense. Doctors of chiropractic are absolutely experts in spine-related conditions. In fact, some, like Dr. Jeff Williams in our practice, are either in the process of achieving or have already achieved designation as a Diplomate of American Chiropractic Orthopedists. Some get a Diplomate in Neurology or Radiology. This is in comparison to your general practitioner who treats a myriad of complaints from internal medicine to everything else. While some are absolutely amazing, you just cannot be an expert in EVERYTHING. It makes sense to stick with the practitioners that specialize in your back or neck pain.
    • Prescription pain medications are not preferred as a first step for care among the vast majority of US adults. When given a choice, nearly 8 out of 10 say they prefer to try other ways to address physical pain before they take pain medication prescribed by a medical doctor. We are seeing this more and more every day. Patients do NOT want medication that masks the issue. They want solutions and, in the end, back and neck pain are movement-related disorders and it makes sense that treatment employing movement-related treatment will make far more difference for patients that will chemical treatment.
    • Among those who saw a health care professional for neck or back pain in the last 12 months, 62% saw a medical doctor and 53% saw a chiropractor. About a third saw a physical therapist (34%) or massage therapist (34%) for care. Well, here at Creek Stone, we have a Doctor of Chiropractic as well as about 4-5 massage therapists. We have 87% of your needs covered according to this poll! Again, medical doctors garner a high percentage because that is our culture in America but, for back and neck pain, chiropractic manipulation is the treatment you should be seeking out first.
    • Nearly half of adults who saw a DC for significant neck or back pain (52%) said one of the biggest reasons they chose chiropractic care was because ‘this health care professional provides the most effective treatment for my pain.’ More than four in 10 patients who saw a physical therapist (42%) and 23% who saw a medical doctor for significant neck or back pain said effectiveness was one of the biggest reasons they chose this type of healthcare provider. Again, an expert in your complaint is always going to be far more effective for your condition. If you get a belly ache, you don’t go to a neurologist or a lung doctor. You go to a gastroenterologist. If you have a heart issue, you go to a cardiologist, not a chiropractor. If you have a back or neck problem, your first stop is a doctor of chiropractic and chiropractic manipulation. Plain and simple.
    • Roughly nine out of 10 adults who saw a chiropractor most often for significant neck or back pain in the last 12 months say their chiropractor often listens (93%), provides convenient and quick access to care (93%), demonstrates care/compassion (91%), and explains things well (88%) – and 90% of chiropractic patients say that their chiropractor spends the right amount of time with them. All that can be said on this one is that doctors of chiropractic are known for taking time and really caring for their patients. We have to. We don’t have patients knocking down our doors and waiting for hours to see us. We make connections with our patients and typically, we get them better about 80% of the time.
    • 53% of the population says Chiropractic is either pain relief, an alternative to medication/surgery/traditional, or spinal manipulation vs. 8% that view chiropractic as holistic, long-term wellness. The other 19% don’t see chiropractic as having any benefits. Make sure you’re contacting an evidence-based, patient-centered Doctor of Chiropractic. You can expect chiropractic manipulation, exercise/rehab, various therapeutic modalities, and an exercise protocol for your own self-management. This is a powerful combination to get you back on track and back into your life.

    If we can help you here in Amarillo, TX, call Creek Stone Integrated Care at 806.355.3000 to get your started.

    Call Jeff Williams, DC, Chiropractor in Amarillo – your expert in spine-related disorders.

    Why Consider A Car Wreck Chiropractor or Accident Chiropractic in Amarillo


    car wreck injury chiropractic in Amarillo, TX

    Let’s talk about why you would need to see a car wreck chiropractor or try accident chiropractic in Amarillo.

    We see people every week that have been in car wrecks in Amarillo. It’s a fact of life and it’s why they call them “accidents.” You don’t plan on them. That’s for sure.

    OK, you got in a car wreck. Regardless of who’s fault it is, now what do you do?

    Let’s play a game. Let’s pretend that you are taking a multiple choice test and this is one of the questions that you have to answer correctly.

    After you get into a car wreck, and there are no broken bones or apparent “emergency,” which of the following makes the most sound decision for further treatment for pain and soreness that just will not seem to go away.

    A. Go to the Emergency Room.
    B. Sit at home and hope it goes away
    C. Take your old pain pills and muscle relaxers
    D. Visit a spine and whiplash expert specially trained
    E. None of the above

    If this were a real multiple choice exam, what is your answer?

    I think that after an emergency has already been ruled out, then the best answer is ‘D’ because sitting at home waiting for something to go away can actually make things worse and taking your old medication is NOT recommended by anyone, anywhere.

    OK, assuming that you should visit a spine and whiplash expert that is specially trained in your specific injury, where do you go to search out someone with those qualifications? That is exactly what we are doing here. We just happen to have your answer.

    Doctors of Chiropractic are where you need to start your search. Chiropractors are considered experts in the spine and the biomechanics of the body. Doctors of Chiropractic have been trained in all of the basic sciences one would find at a medical school, but Chiropractors specialize in the spine.

    To go further, some Doctors of Chiropractic go on to specialize and get credentialing as a car wreck chiropractor or specialize in accident chiropractic. The actual term would be Whiplash Expert. Our chiropractor here at Creek Stone is most definitely a car wreck chiropractor and practices accident chiropractic in Amarillo, TX.

    Not only does Dr. Jeff Williams have the Advanced Certification in Whiplash Biomechanics and Traumatology and is recognized as an expert in Whiplash at the District Court level, he has been treating and managing car wreck injury cases effectively since 2007.

    Dr. Williams has successfully treated and managed thousands of personal injury patients or car wreck patients in an evidence-based, research-backed manner.

    Here at Creek Stone, we are accustomed to dealing with attorneys and gladly accept most letters of protections from the attorneys we are familiar with. We also work with the insurance companies to get everything handled in a way that there is most often little to no money required of the patient.

    That’s a big deal when you are trying to recover from a car wreck injury.

    So, remember the multiple choice test the next time you are unfortunate to be in a car wreck. FIRST, rule out an emergency. If it’s an emergency, get to the hospital.

    If it is not an emergency, call your car wreck chiropractor in Amarillo. Call Dr. Jeff Williams at Creek Stone Integrated Care for accident chiropractic care.

    Creek Stone
    3501 SW 45th St., Ste. T
    Amarillo, TX 79109

    Best Chiropractor in Amarillo


    best chiropractor amarillo, tx

    No, we are not claiming that our office has the best chiropractor in Amarillo. However, we would like to take a minute to describe all we do here at Creek Stone Integrated Care to get better and better every day, month, and year, striving toward being known as Best Chiropractor in Amarillo, TX.

    We think it’s all of the little things that matter.

    Isn’t that how it normally is? The little things done right and done consistently can add up to a really big deal. Here are some examples of what we mean when we say “the little things.”


    If we are ever going to be considered the best chiropractor in Amarillo, TX, then it starts with the relationships we have with our patients. This is #1 for us and we take is seriously. Our goal is for our patients to feel at home, feel comfortable, feel confident in our training, and feel at ease. It’s understandable that patients may not always feel amazing after every visit. After all, healing typically takes time. For this reason, it is not always of utmost importance a patient leaves feeling 100% better. What IS important is that our patients leave our office happy with their experience at Creek Stone and ready to go tell everyone they know that they think our office has the best chiropractor in Amarillo, TX. Patient satisfaction and patient relationships are the building blocks of our office.


    If we strive everyday to be the best chiropractor in Amarillo, then we had better be getting great results. It is this very reason that Dr. Williams attends so many continuing education hours each year. Chiropractors are required to receive 16 hours of continuing education every year. Dr. Williams attends 50+ hours of continuing education through an average year. He is constantly striving for more and more knowledge and training. It shows in the results we get at Creek Stone Integrated Care. While some chiropractors are looking to see a patient 40-50 times per year, it is our goal to see how few appointments we can solve a patient’s problem. If we could fix everyone in 1 visit, we would do it, but it usually takes between 5-10 visits depending on the problem.

    Research & Guidelines

    Not only does Dr. Williams base everything we do at Creek Stone on evidence and current research, Dr. Williams also teaches other chiropractors about the evidence and research by creating, writing, producing, and hosting The Chiropractic Forward Podcast every single week. Dr. Williams has been writing about research papers for over a decade and has even authored a yet-to-be-published book titled “The Truth About Chiropractic: A Unique Journey Into The Research.” With our protocols and treatment techniques being based firmly in what research has shown to be effective, we think we can make a good argument toward being the best chiropractor in Amarillo.

    Giving Back

    Not everything that is important about a business happens within the walls of the office itself. Dr Williams thinks that part of striving to be the best chiropractor in Amarillo also lies in what we can do to give back to our community. Dr. Williams has tried to do so in two ways. The first way is giving back 10% to charitable causes and faith-based groups here in the Amarillo area. We have consistently given 10% of all profits back to our community and are happy to do so. The second way we give back is through a philanthropic group Dr. Williams started here locally called 100 Men Who Give A Damn where men (AND WOMEN) come together 4 times per year to donate funds toward local small to mid-sized charities. We are here for more than just making a living. We are here to make the place better than we found it.

    Being Patient-Centered

    There are some healthcare offices that are clearly doctor-centered in the way they go about their business. One such hint that an office is doctor-centered is when they want to see their patients 40-50 times. It simply, in the majority of cases, does not take that long to resolve a condition. Those offices are typically attempting to “hit numbers” and certain goals. That in no way means they don’t care about their patients. But, sometimes, hitting numbers takes precedence. Alternatively, a Patient-centered office like Creek Stone Integrated Care makes sure they are following accepted treatment guidelines without attention to hitting numbers and striving for collections goals, etc. Basically, a patient-centered office does what is best for the patient, not what is best for the doctor.


    Another aspect of trying to achieve the title Best Chiropractor in Amarillo is being seasoned and experienced. Knowing what one knows after 20 years in practice versus what was known in the first few years is basically night and day. There are so many things that can only be learned through experiencing them and simply cannot be taught in a class. It’s common sense. If a doctor is always learning and improving like Dr. Williams has over his 20+ year career, you can bet that the results are going to speak for themselves.

    We could go on and on about all of the tiny things that go into making an office great or what makes our patient interactions great. However, these are the mainstays for us. What it boils down to for Dr. Jeff Williams and Creek Stone Integrated Care is this: if we are treating our patients like we would treat our brothers, sisters, moms, and dads, then we are ALWAYS going to be doing the right thing by them. And when you treat people right, the money and business growth just takes care of itself.

    These are the things that we hope puts us into consideration for the title Best Chiropractor In Amarillo, TX! If we can help you, call us at 806-355-3000 and we can get you set up.

    Creek Stone Integrated Care
    3501 SW 45th St, Ste. T
    Amarillo, TX 79109

    Cold Laser Amarillo


    cold laser therapy amarillo

    One of the most popular Google searches right now in the Amarillo, TX region is the search for cold laser Amarillo. What does that mean exactly? It means that more and more people in our area are hearing about cold laser therapy. Cold laser is also known by the name “Low Level Laser.” So, why not call it one or the other? Why have it separated into cold laser or low level laser?

    It is actually pretty smart when you think about it. Our common perception of the word “laser” is of a burning and cutting laser. Low level laser commonly used more and more by surgeons, chiropractors in Amarillo, and physical therapists is not a burning laser. It’s actually just enough to excite the tissues in the area without causing any tissue damage.

    If the originators of the therapy wanted to avoid any negative connotation or association, they would need to make it sound much less threatening. Thus, the moniker Cold Laser was born.

    Now, back to the search “cold laser Amarillo.” It appears that more and more folks are getting the word and getting interested in cold laser therapy in Amarillo. Therefore, more people are searching for those offices like ours, Creek Stone Integrated Care, that offer the service.

    History of Cold Laser Treatment

    Cold Laser treatment was originally born back in the 1967, when a Hungarian scientist named Dr. Endre Mester was doing some testing with mice and carcinogenesis and noticed an added benefit of the cold laser. Where the mice had been shaved for the experiment, the hair grew back faster in the population of mice that were treated with the cold laser. Pretty cool, right?

    Since then, scientists, researchers, and companies have eagerly expanded on treatment with cold lasers to the point we are at today. Nowadays, the search term “cold laser Amarillo” yields a wealth of information on WHERE you can find cold laser therapy but not necessarily WHAT you can expect from cold laser.

    What Is Cold Laser Used For?

    There is some good research showing effectiveness of cold laser in the following conditions:

    • Sprains and Strains
    • Inflammation
    • Knee and/or Foot Pain
    • Plantar Fasciitis
    • Carpal Tunnel Syndrome
    • Shoulder Pain
    • Headaches & Migraines
    • Rapid recovery from athletic injury
    • Joint inflammation
    • Chronic pain control
    • Some research shows effectiveness in Bell’s Palsy
    • Relief from inflammation due to arthritis or degenerative joints

    Did you know that Dr. Jeff Williams here at Creek Stone even had a research review article published nationally in the American Chiropractic Association Blog having to do with Cold Laser Therapy. You can read it at this link:

    Every professional sports team is now using cold laser therapy, not to mention their use of chiropractic care. Did you know that a chiropractor is on staff for every single major professional team throughout sports? That means the NFL, the NBA, MLB, the NHL and on and on. Chiropractors have become the experts in safe, conservative spinal care.

    We tell people all of the time that if it’s good enough for the Dallas Cowboys, then I suppose it’s good enough for those that can use cold laser therapy in Amarillo, TX.

    The best chiropractors in Amarillo are offering cold laser treatment but we want your “cold laser Amarillo” Google search to lead you right here to Dr. Jeff Williams and to Creek Stone Integrated Care. We can typically offer same-day appointments so you can get started immediately.

    For additional information consider seeing some of our other blogs and articles regarding cold laser treatment.

    Creek Stone Integrated Care
    3501 SW 45th St., Ste. T – Amarillo, TX

    Enhancing Your Health: Top Perks Of Chiropractic Care in Amarillo


    Many people in their daily life experience lots of things that impact their bodies. Disorders or dysfunction in their musculoskeletal system can benefit from chiropractic care. Pain relief for the back and neck, headache and migraine relief, treatment for herniated discs or bulging discs, increased athletic performance, and injury rehabilitation – these all are some top perks that a person can get from chiropractic care if they have a misaligned neck, back or spine.

    Healing benefits of chiropractic care

    No matter what the reason behind your pain and issues, some of the numerous perks research show you may enjoy as a result of chiropractic care in Amarillo include:

    • Feeling more relaxed
    • Injury prevention
    • Less muscle spasms
    • Quicker recovery
    • Decrease of pain
    • Decreased in the amount of inflammation in joints
    • Enhanced flexibility
    • Enhanced circulation and better movement

    More perks of chiropractic care in Amarillo

    There are still some people who have misguided concepts regarding the advantages of chiropractic care. Whereas the medical field once attacked chiropractors, the big boys of the medical field are now recommending chiropractic care as a first-line treatment for back and neck pain. These include the American College of Physicians, the FDA, the Journal of the American Medical Association, the Center for Disease Control, the Joint Commission, the White House, and even Consumer Reports.

    Some of the benefits commonly heard from chiropractic patients are as follows:

    • More productivity, energy and physical strength in adults
    • Women may have enhanced comfort amid labor and pregnancy
    • For seniors, many report sleeping better, better balance, and lowered injury from falls
    • Enhanced flexibility and overall range of motion

    Some other advantages and results reported by patients who have enjoyed chiropractic care are as follows:

    • Enhanced overall health
    • Enhanced exercising
    • Better vitality
    • More confidence in movement and athletic performance.

    Research and study continue as you look at the advantages of chiropractic care!

    In some cases, a patient instantly encounters relief after undergoing treatment. It can be impressive. Building and recovering from an issue by treating the source is one of the perks of choosing chiropractic care in Amarillo over medical and surgical processes, which sometimes need a long time for recovery and sometimes just don’t work at all. And let’s face it, surgery is invasive and irreversible. You don’t have to worry about that when it comes to chiropractic care.

    A good, solid and consistent regimen of spinal manipulation, therapeutic modalities, and targeted exercise/rehab tends to turn lives around almost immediately.
    Chiropractic care in Amarillo may be the best choice you can make if you approach your health from a conservative, non-pharma, non-invasive perspective.

    Please feel free to call us at 806-355-3000 and set up a free consultation if you have more questions. Or, just tell our staff that you need a new patient appointment and let’s get started on getting you back to feeling normal again.


    “After My Car Wreck In Amarillo, I went to the ER and saw my doctor. Do I still need treatment?”


    The short answer is, “Yes,” but let’s explain.

    Seeking care from a medical provider or from the emergency room after a car wreck is always a great idea but what about the management of your injury going further? They are only going to treat you for something that appears to be life-threatening. They are typically not set up, nor do they typically have expertise, to treat you for long-term implications following your car wreck in Amarillo.

    Let’s be honest, barring emergencies, most medical providers in the Amarillo area will not treat you if you have been involved in a car wreck in Amarillo and your injury is a result of that car wreck. We are talking about general practitioners, urgent cares, surgeons, and physical therapists.

    We have yet to figure out why this is the case, but can assume that it is due to there being car insurance involved rather than health insurance and, sometimes, attorneys are involved. Medical providers are not typically knowledgeable or adept at dealing with attorneys or car insurance so they simply refuse to see those patients.

    While that is understandable on one level, it is certainly frustrating on another. Patients injured in a car wreck in Amarillo have few options due to this issue. As a result, many times, they go without treatment and truly suffer in the long-term as a result.

    To compound the issue, the patients injured in the car wreck are not typically given the recommendation to see a whiplash or biomechanical expert for further case management. If the medical providers simply told the patients that a chiropractic office in Amarillo called Creek Stone Integrated Care was particularly good at treating patients injured in a car wreck in Amarillo and it’s doctor was recognized as an expert on Whiplash in District Court, we think it would save a lot of problems!

    Practitioners such as Doctors of Chiropractic are more uniquely equipped to help manage whiplash and other car wreck injuries in the months following a wreck than most other practitioners. Chiropractors are recognized around the world as spine care experts and more and more patients with neck, back, and low back pain are seeking care with more Chiropractors.

    Being the third largest doctorate-level profession in America puts Doctors of Chiropractic squarely in the conversation as an accessible, reasonable route to take for the treatment of your car wreck injury.

    Here are a few of the reasons further case management by a chiropractor in Amarillo may be a good idea for you.

    1. Injuries are not always obvious after a wreck. Sometimes, whiplash happens immediately. Sometimes, it is delayed up to a month or more before setting in. The best way to avoid late onset of whiplash is to catch it early so that it does not become chronic and go on to be a more serious issue.
    2. Many times, primary practitioners or emergency room physicians are not well-schooled in whiplash, risk factors involved in a wreck for acute injury, and/or risk factors involved in a wreck for chronic pain that can follow. As a result, some car wreck victims are prescribed painkillers, muscle relaxers, and anti-inflammatories with little or no recommendations for care going further. Whiplash is a mechanical injury that responds better to mechanical treatment through a chiropractor or even a physical therapist rather than through chemical treatment such as medication.
    3. Some healthcare providers are not educated on the best kind of x-rays to perform to evaluate for whiplash injuries. X-rays in different positions would be preferred. A second opinion from a whiplash expert can be very important as well.
    4. In a wreck, your body goes from one speed to another in a millisecond: literally. Medication does nothing to address the muscles and micro-tears than can arise from such an injury. See a biomechanical expert.
    5. If you saw your doctor for your shoulder, knee, hip, or some other area, who is evaluating and treating you for your neck, mid-back, and low back?
    6. A recommended course of after-care can help avoid long-term pain and restore the range of motion in the neck, back, and low back potentially setting you up for a more successful recovery and outcome.

    If you get in a car wreck in Amarillo, TX, get treated if you feel it’s an emergency by a medical professional…..THEN get seen and treated by a biomechanical expert on whiplash. Get seen by Dr. Jeff Williams at Creek Stone Integrated Care. Call 806-355-3000 and let’s get you on the right track.

    Jeff Williams, DC

    Serving the Panhandle for 15 years, and spending several of those years as an Amarillo chiropractor, Dr. Williams has seen it all with conditions ranging from various car wreck or auto injury to whiplash, scoliosis, herniated discs, sciatica, neck “cricks” and pinched nerves, neck pain, back pain, and low back pain, to migraines and sports injuries. I have a dream job in a dream practice where we get to help people on a daily basis. We have been very fortunate and truly blessed.

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